Highlighting data viz best practices around the web

Wednesday, February 18, 2015

Coca-Cola Is Fighting against a US Public Losing the Taste for It

Source: The Guardian
Author: George Arnett

Double dose of #DataVizDoneRight in today's post since there are two well-done charts in the same article.






Best Practices:
  • Simple design that makes the story obvious
  • NOT including the scale is effective because the bars are labeled; it's not always necessary to include the scale
  • Good use of colors that are distinct from one another
  • Simple legends
  • Good font choice
Recommended Enhancements:
  • More descriptive titles so these can stand alone better without the article
  • Viewing these as line charts might be easier, but then the comparisons within each year would be more challenging
  • Use the brand colors for the bars where possible

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